Peer-to-Peer (P2P) Fundraising Software

Peer-to-peer (P2P) fundraising software gives nonprofits the tools to turn supporters into fundraisers, empowering participants to create personal fundraising pages, share them with their networks, and raise money on your behalf. The right platform makes that experience easy enough for supporters of all ages to use, distinctive enough to represent your brand, and engaging enough to keep participants active from registration to the finish line.

The most important thing a P2P platform can do is turn registrants into active fundraisers. When evaluating platforms, look for: 

• A modern supporter experience that makes setting up and sharing a fundraising page simple for participants of any tech comfort level. 

• Built-in engagement tools — coaching, gamification, and leaderboards — that motivate participants to take action throughout the campaign. 

• Flexible event configuration that lets your team build distinctive, on-brand experiences without relying on developers. 

• Native mobile support, including a mobile app and digital wallet payments, so supporters can fundraise from anywhere. 

• Clean CRM integration that connects P2P data to your existing donor records without manual cleanup. 

• AI-powered guidance that helps your team understand what’s driving participation and what to do next — not just a dashboard to review after the fact.

P2P software raises more money by closing the gap between registration and active fundraising. Most nonprofits lose a significant percentage of participants who register but never ask a single contact for a gift. The right platform closes that gap with personalized coaching, gamification that creates momentum, and a supporter experience that makes fundraising feel easy. DonorDrive customers activate 3x more fundraisers, which translates directly to more revenue without requiring more participants.

Most P2P platforms support the following: 

• Runs, walks, and rides 

• DIY supporter-created campaigns 

• Virtual and hybrid events 

• Corporate team fundraising 

• Tribute and memorial pages 

• Giving days or awareness campaigns 

The best platforms are configurable enough to support all of these without requiring a separate tool for each.

A donation form captures a gift from someone already motivated to give. Peer-to-peer fundraising expands your reach by turning supporters into a distributed fundraising team — each one reaching contacts your organization couldn’t access directly. P2P software is purpose-built for that complexity: managing participant experiences, coaching fundraiser behavior, and coordinating event logistics in a way that a general donation tool or CRM is not.

AI is increasingly central to high-performing P2P programs. In DonorDrive, Bonterra Que acts as an AI fundraising coach for your team: analyzing your event data, surfacing what’s working, and recommending specific actions to improve participant activation and revenue. Rather than reviewing reports and deciding what to do next on your own, your team gets proactive guidance grounded in your program’s actual performance.

Migration typically involves transferring historical donor and participant data, rebuilding event configurations, and training your team on a new admin experience. Complexity varies based on how much historical data you need to preserve and how many active programs you’re running. Enterprise nonprofits should ask prospective vendors for a structured implementation plan and references from organizations of similar size and program complexity.

P2P software is typically priced as an annual platform fee, sometimes combined with a per-transaction or percentage-of-funds-raised fee. Pricing varies based on organization size, event volume, and feature set. The right question isn’t just what the platform costs. It’s what it costs per active fundraiser and per dollar raised. A platform that activates more participants and drives higher average fundraising can more than offset a higher sticker price.