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Bonterra EveryAction

The AI-powered fundraising platform built to grow donor lifetime value

EveryAction unifies your donor CRM, fundraising, and marketing automation in one platform — so you can personalize the full donor journey and build lifelong supporter relationships.

Trusted by 216K+ nonprofits, including:

Proven to grow donor lifetime value by 30% in the first year — and 83% over four years

Nonprofits that rely on disconnected tools spend more time reconciling data than building donor relationships. EveryAction helps fundraisers understand supporter behavior and act on it, optimizing their strategy at every stage of the donor journey.

Unified platform

Connect your donor data, fundraising, and marketing automation in one place — giving your team a complete view of every supporter relationship without manual syncing, patchwork integrations, or data gaps slowing you down.

Intelligent, personalized fundraising

Use data-driven insights and predictive AI to craft campaigns that increase donor lifetime value. Built-in ask optimization, segmentation, stewardship, and analysis powered by Bonterra Que help you raise more without adding staff.

Multi-channel communications

Reach every supporter where they are with coordinated email, text, and social campaigns — all managed in one place. Deliver timely, personalized outreach that strengthens relationships and drives sustained engagement.

Meet Bonterra Que — your AI fundraising strategist

Embedded directly in EveryAction, Que is your team’s strategic partner. It takes on the time-consuming work that sits between your data and your impact — segmentation, stewardship, analysis, data management, and more — so your team can focus on building donor relationships and growing revenue. Que uses organization’s data, fundraising best practices, and data from across the Bonterra Network, and nothing is sent without your review.


Learn more about Bonterra Que

Get fundraising guidance grounded in your data and benchmarked against best practices from 90,000+ campaigns. Que connects signals across your donors, campaigns, and performance to explain what matters, why it matters, and what to do next.

Ask Que:

  • What should I prioritize for fundraising this quarter?
  • Where are we underperforming compared to peers? 
  • How can I grow our sustainer program?

Award-winning fundraising software to build donor lifetime value

We’re proud to be recognized for empowering empowering mid-market, large, and enterprise-scale nonprofits to raise more, grow engagement, and drive lasting impact.

Fundraising & Engagement Success Services

Bonterra Success Services connects your team with dedicated fundraising and engagement experts who deepen your strategy, sharpen your campaigns, and help you get the most out of every opportunity — through strategic coaching, best practice consulting, data services, and tailored training. Whether you’re onboarding, preparing for a major campaign, or looking to strengthen donor retention, Success Services gives your team the expertise to raise more and drive greater impact.

FAQs about EveryAction

EveryAction is an AI-powered nonprofit CRM that unifies donor data, fundraising, and marketing in one platform. It’s built for nonprofits running multi-channel fundraising programs and includes Bonterra Que — an AI fundraising strategist embedded directly in the platform that helps teams segment donors, create campaigns, steward relationships, and analyze performance without exporting data or switching tools.