The AI-powered fundraising platform built to grow donor lifetime value
EveryAction unifies your donor CRM, fundraising, and marketing automation in one platform — so you can personalize the full donor journey and build lifelong supporter relationships.
Proven to grow donor lifetime value by 30% in the first year — and 83% over four years
Nonprofits that rely on disconnected tools spend more time reconciling data than building donor relationships. EveryAction helps fundraisers understand supporter behavior and act on it, optimizing their strategy at every stage of the donor journey.
Connect your donor data, fundraising, and marketing automation in one place — giving your team a complete view of every supporter relationship without manual syncing, patchwork integrations, or data gaps slowing you down.
Intelligent, personalized fundraising
Use data-driven insights and predictive AI to craft campaigns that increase donor lifetime value. Built-in ask optimization, segmentation, stewardship, and analysis powered by Bonterra Que help you raise more without adding staff.
Multi-channel communications
Reach every supporter where they are with coordinated email, text, and social campaigns — all managed in one place. Deliver timely, personalized outreach that strengthens relationships and drives sustained engagement.
Meet Bonterra Que — your AI fundraising strategist
Embedded directly in EveryAction, Que is your team’s strategic partner. It takes on the time-consuming work that sits between your data and your impact — segmentation, stewardship, analysis, data management, and more — so your team can focus on building donor relationships and growing revenue. Que uses organization’s data, fundraising best practices, and data from across the Bonterra Network, and nothing is sent without your review.
Get fundraising guidance grounded in your data and benchmarked against best practices from 90,000+ campaigns. Que connects signals across your donors, campaigns, and performance to explain what matters, why it matters, and what to do next.
Ask Que:
What should I prioritize for fundraising this quarter?
Where are we underperforming compared to peers?
How can I grow our sustainer program?
Describe the audience you need — “lapsed mid-level donors likely to reengage” — and Que builds the segment using giving behavior, engagement history, and interests. No manual list-building, no complex queries. Segments are ready to activate across channels.
Ask Que:
Create a segment of mid-level donors.
Show me people with the [activist code name] Activist Code for a targeted email campaign.
Show me donors who gave more than $100 this year.
Generate on-brand, campaign-aligned emails and optimized donation forms in moments. Que draws from your organization’s highest-performing past outreach and applies fundraising best practices, so your team spends less time on revisions and setup.
Ask Que:
We had 90 first-time donors last month. Can you draft a follow-up email that thanks them and shows what their support helped us achieve in our clean parks initiative?
We’re running a monthly giving push. Build a form with $10, $25, $50, $75, and $100 one-time defaults and $5, $10, $15, $30, $50 monthly defaults. Make monthly the default frequency.
Scale relationship-based fundraising without adding headcount. Que surfaces each donor’s giving context, relationship history, and recommended next steps directly from the contact record, so stewardship is consistent across every donor.
Ask Que:
I’m preparing for year-end major giving. Summarize XYZ donor and help me plan a stewardship strategy.
Help me prepare for a meeting with XYZ donor.
Turn your performance data into clear next steps. Que identifies the trends standard reports miss, explains what’s driving them, and shows the projected impact of acting with visuals you can share directly with leadership and your board.
Ask Que:
Can you give me an overview of our fundraising performance this year and tell me what’s driving the results?
Why did our average gift size decline this year compared to last quarter?
Build complete donor journey automations through a single conversation. Describe the workflow you want, and Que generates the full automation — audience segment, email content, timing logic, and decision branches — with a visual preview before anything goes live.
Ask Que:
Can you help me build out a welcome series for net-new donors with the goal of turning them into sustainers?
Let’s build a lapsed donor re-engagement series to send to donors who haven’t given since last year.
Ask Que about your fundraising performance in plain language and get structured, accurate reports back — directly in EveryAction. No manual pulls, no reconciling data across systems, and no waiting on a data analyst.
Ask Que:
Show me all contributions from the last seven days with their donor name, email address, and source code.
Help me pull a report that includes form name, donor ID, first and last name, and gift amount.
Keep your database trustworthy as it grows. Que identifies duplicate donor records, groups them by confidence level, and surfaces them for review with a full audit trail — so your lists, reports, and outreach stay accurate.
Que will automatically scan your database on a regular basis to surface duplicate records.
How it works
A closer look at EveryAction
A complete view of every supporter
EveryAction’s unified contact record gives your team a 360° view of donor and advocate history across email, mobile, giving, and engagement. See the full picture of each relationship — so you can engage more meaningfully at every stage.
Powered by Bonterra Que: Easily understand stewardship opportunities for individual donors and identify duplicate contact records for cleaner targeting.
Targeted, data-driven email campaigns
Build and launch email campaigns with built-in A/B testing, dynamic personalization, and AI-powered content suggestions. Connect with the right supporters at the right time, and track performance from the same platform where your donor data lives.
Powered by Bonterra Que: Save staff time by working with Que to build emails based on past high performing campaigns and fundraising best practices.
Mobile messaging with a 98% open rate
Reach supporters where they are. Send broadcast texts, automate reminders, and drive higher conversion with mobile messaging that’s fully integrated into your campaigns — and your donor data.
Donation forms built to convert
Customizable, mobile-optimized donation forms with built-in AI that recommends ask amounts and recurring gift upgrades based on giving history. Increase revenue without adding manual work.
Powered by Bonterra Que: Generate campaign-aligned, optimized donation forms in seconds so you can scale results without manual configuration.
High-performing advocacy engagement tools
Mobilize supporters and influence decision-makers with digital actions, petitions, and click-to-call campaigns. EveryAction delivers 99.6% of messages to legislators by prioritizing website comment forms — and connects advocacy data directly to your fundraising, so advocates become long-term donors.
Reporting across every channel
Get clarity without complexity. EveryAction’s powerful reporting tools make it easy to analyze performance across online and offline gifts using customizable dashboards, drag-and-drop reports, and pre-built workflows.
Powered by Bonterra Que: With natural language reporting, your team can ask questions about your data in plain language and get structured reports back — without leaving EveryAction.
We love the EveryAction solution, and we love the people that work at EveryAction, because most of them have worked at nonprofits before and understand what the tools are really about.
Director of Development
WhyHunger
132%
increase in donations
EveryAction and the Bonterra team gave us the structure we needed to stop guessing and start growing.
William McNulty
Co-Founder and Head of Mission, White Stork
40%
increase in first time donors
What I can do in an hour now is more efficient than what I could have done in a day.
Award-winning fundraising software to build donor lifetime value
We’re proud to be recognized for empowering empowering mid-market, large, and enterprise-scale nonprofits to raise more, grow engagement, and drive lasting impact.
Fundraising & Engagement Success Services
Bonterra Success Services connects your team with dedicated fundraising and engagement experts who deepen your strategy, sharpen your campaigns, and help you get the most out of every opportunity — through strategic coaching, best practice consulting, data services, and tailored training. Whether you’re onboarding, preparing for a major campaign, or looking to strengthen donor retention, Success Services gives your team the expertise to raise more and drive greater impact.
EveryAction is an AI-powered nonprofit CRM that unifies donor data, fundraising, and marketing in one platform. It’s built for nonprofits running multi-channel fundraising programs and includes Bonterra Que — an AI fundraising strategist embedded directly in the platform that helps teams segment donors, create campaigns, steward relationships, and analyze performance without exporting data or switching tools.
Bonterra was founded in 2021 to bring together market-leading solutions across the social good ecosystem, including EveryAction. Today, the Bonterra Network includes more than 216,000 nonprofit organizations, 46 million profiled supporters, and one third of companies on the Fortune 100 list and facilitates over $22 billion in annual giving.
EveryAction includes a unified CRM and contact record, email and mobile messaging, donation forms, advocacy tools, marketing automation, reporting, and Bonterra Que — with skills for personalized coaching, donor segmentation, email creation, donation form creation, donor stewardship, fundraising analysis, and more.
EveryAction is built for growing mid-market, large, and enterprise-scale nonprofits running multi-channel fundraising and advocacy programs — including organizations with dual 501(c)(3)/(c)(4) structures, federated models, and national organizations with chapters or affiliates. It’s designed to scale with your organization as your donor file and program complexity grow.
EveryAction provides centralized data, reporting, and governance alongside flexible tools that let national teams, chapters, and affiliates collaborate seamlessly — maintaining brand consistency and compliance across the full organization.
Strong donor relationships take consistent communication, thoughtful stewardship, and a clear approach to engaging the people who support your mission. For nonprofits, these relationships are essential to building a sustainable fundraising program. Whether you’re a small nonprofit formalizing your donor management process or a growing team looking to scale, following proven donor management best practices […]