3 steps to retain first-time peer-to-peer nonprofit donors
- Fundraising ideas
- Peer-to-peer fundraising
- Nonprofits
- Donor Engagement
Without a doubt, peer-to-peer (P2P) fundraising is among the most effective and engaging fundraising methods. By accessing the power of your supporter community, your nonprofit organization can reach its fundraising goals and connect with new supporters at the same time.
Before getting started, your nonprofit will need the right P2P fundraising strategy. To help get your first campaign off the ground, let’s explore five essential best practices for peer-to-peer campaigns.
Your peer-to-peer fundraising campaign’s fundraising pages should make donating easy and inspire new supporters to learn more about your nonprofit. After all, donors gained through P2P fundraisers are often unfamiliar with your nonprofit, and providing them more opportunities to get invested increases your chances of retaining them after your campaign.
Choose a peer-to-peer fundraising platform with highly customizable P2P campaign pages, and give your volunteer fundraisers the chance to add personal touches to their pages. Help your fundraisers design more engaging pages by sharing tips like these:
Give your volunteer fundraisers all the tools they need to foster strong relationships on their pages. Also, empower your staff to raise funds too by leveraging a peer-to-peer platform with the right features to steward these communities from behind the scenes.
Peer-to-peer fundraisers and events go hand-in-hand. Your fundraisers can earn donations and have fun with their friends and family by inviting them to one of your nonprofit’s events. As you prepare for your next peer-to-peer fundraising event, try out these strategies:
Consider using your event as either a kick-off or a conclusion party for your campaign. A kick-off event is a great way to get your fundraisers excited about the upcoming campaign while also engaging your community. A concluding party is another option that encourages your fundraisers to invite potential donors in a last-minute push to complete their goals. Consider charging admission as a way to increase donations as well.
Peer-to-peer fundraising campaigns thrive on social media platforms. Since this fundraising method depends on supporters sharing their fundraising pages across their personal networks, there’s no better place to do so than on social sites like Facebook and Instagram.
Chances are that a majority of your supporters regularly check their social media throughout the day from their phones. This means that if your nonprofit wants to boost your peer-to-peer fundraiser’s reach, prioritizing the mobile giving experience by optimizing your campaign pages for mobile use is a must.
More than any other fundraising method, peer-to-peer fundraising thrives on the relationships between your supporters and their friends, family, and coworkers. This is why peer-to-peer fundraising teams are your nonprofit’s secret weapon. These teams allow peer-to-peer fundraising volunteers to get together and raise money for your cause as a unit.
Peer-to-peer fundraising teams work so well because they:
Give your teams the power to launch their own campaigns, share their team fundraising pages with newcomers, and customize their peer-to-peer fundraising experience.
To keep your campaign going strong, you’ll need strategies that will keep your fundraisers engaged. For your next peer-to-peer fundraising campaign, try gamifying parts of your campaign. When your campaign is fun for those involved, they’re more likely to make their strongest effort and remain supporters long-term.
Some top gamification strategies include:
When picking your gamification strategy, keep your purpose in mind. If your nonprofit has collaboration as a value, you might decide to emphasize the collective goal your fundraisers are achieving through a fundraising thermometer rather than inspiring friendly competition between fundraisers.
Peer-to-peer fundraising is a popular fundraising method for good reason. Supporters can connect with your nonprofit when they volunteer to fundraise, help you earn donations, and expand your nonprofit’s reach using their personal networks. By leveraging these best practices, your organization is sure to make a splash when you launch your next campaign!
Ready to Get Started?