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4 year-end fundraising tools for your nonprofit organization

December 07, 2021
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During year-end fundraising season, every action counts. Your nonprofit organization has been prepping, testing, writing, and emailing all year long to maximize its impact this season.

With GivingTuesday behind us, nonprofits are preparing to finish off the rest of the year strong and capitalize on this momentum heading into the new year. As fundraising professionals ourselves, we know the incredible work you do should be powered by the best, most up-to-date nonprofit tools to take you through these pivotal fundraising moments.

Here are some of the tools nonprofits can use to raise more money during year-end campaigns.

1. Mobile-optimized donation pages

According to the latest M+R Benchmarks, a clear majority of nonprofit website traffic now comes from mobile devices. With the future of digital engagement trending mobile, it’s important to work with a constituent relationship management (CRM) committed to ensuring donors have the best mobile experience on your donation page.

With Bonterra Donor Engagement’s Fundraising solution, all online forms are mobile-optimized out of the box with no additional code or customization needed. 

An optimized mobile donation page should display popular payment options such as Apple Pay and PayPal at the top. Then, as soon as donors select their payment method, the donation form can seamlessly autofill with the rest of their saved information. Less time spent filling out a form means more supporters stay on the page and donate to fund your purpose.

2. One-click payment processing

One of the many perks of being a Bonterra Fundraising user is the FastAction Network. FastAction allows supporters and donors to store their contact information and payment preferences across the entire Bonterra Fundraising network, enabling them to take action with one click. 

With this fundraising tool, the only thing separating your supporters from making a crucial year-end donation is the click of a button.

3. Customizable ask forms

Leverage the data in your CRM to craft donation asks that are more appealing to donors and lead to higher gift amounts. With customization and upselling features, you can encourage your donors to upgrade their support by becoming a monthly sustainer when they submit their one-time gift. You can automatically customize ask amounts based on the donor’s original gift so you know you’re making the right ask for your donors.

Another way to customize asks is through SmartLinks. SmartLinks are insertable email tracking links that streamline giving by auto-filling supporters’ donation forms with information from your database, including credit card information for one-click contributions. 

When creating a link to a contribution form, you can also customize the ask. A good rule of thumb is to base it off the donor’s highest previous contribution, establish a base amount if they have no previous giving history, and use multiple links for multiple ask amounts to ensure a successful year-end giving season.

4. Automated tax receipts

With all the hard work you put into year-end fundraising season, sending your donors year-end tax receipts should be the simplest item on your to-do list. With Bonterra Fundraising, users can easily merge a list of last year’s donations into any email as simply as you would a contact’s first name. You can personalize receipts even more by customizing which fields you want to send your donors outside of what the IRS requires.

Power your campaigns with the fundraising tools you need

Your nonprofit CRM should empower your organization to seamlessly raise more money at year’s end and throughout the rest of the year. Bonterra Fundraising is powered by fundraisers like you, and we constantly work to optimize our donation pages, improve the mobile experience, and support nonprofits doing more good!

These are just a few of the tools that can help your nonprofit build a better year-end fundraising campaign. Talk to us to learn more about how your organization can grow with Bonterra Fundraising!

FastAction and SmartLinks are features of Digital.

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