Donor retention guide: 7 strategies for fundraising success
- Fundraising ideas
- Nonprofits
- Donor Engagement
Every new year presents an exciting opportunity for your nonprofit organization to set its aim even higher than the previous year. However, before you launch into preparing for your next fundraising campaign, investing in new technology, cultivating your board, or stewarding donors, you need to make a plan.
Creating an annual fundraising plan for your development department is an excellent way to look ahead and determine your upcoming needs and goals. What’s next for your organization in terms of donation goals and sources? What expenses or gaps should you anticipate addressing? How will your nonprofit increase its growth and impact this year?
Your organization’s success relies on the effectiveness of its many moving cogs. An effective fundraising plan considers all the contributions of those involved in promoting your purpose and works out how best to maximize your combined results.
Answer these four questions to kick off your nonprofit’s annual development plan:
In order to get moving forward, your nonprofit must first understand where it stands in terms of revenue, resources, and priorities. Determining these numbers upfront will be immensely valuable for crafting the rest of your annual plan:
For reference, take a look at your organization’s performance in the past few years. By evaluating your previous successes and areas for improvement, you’ll be able to decide on fundraising goals and strategies that are both ambitious and achievable.
At the same time, don’t limit yourself to revenue goals. Take this opportunity to set goals for your organization’s impact and existing donor relationships as well.
Many fundraising plans end up featuring various schedules for appeals, in-person solicitations, events, and other tactics for increasing revenue. However, building strong and productive nonprofit-donor relationships is just as important. As your organization prepares for the coming year, don’t forget to devote some thought into communicating and fostering trust with your supporters and prospects.
Stewarding donors requires detailed planning and reporting to be effective. To set your nonprofit up for success, here are a few tips for improving relationships with your donors:
Establishing good relations with your supporters will boost donor retention and open the door for new donors down the line, so take some time to think about what motivates donors.
Behind every successful organization lies the combined efforts and dedication of its staff, board, and contributors. Understanding the roles that each individual or team plays in your nonprofit’s growth is crucial to planning out a productive year for everyone to maximize contributions in their own way.
As you refer back to your predetermined goals, turn your fundraising plan into a playbook for achieving success in all aspects of your nonprofit. For instance, to encourage donor gifts, consider incorporating a monthly giving option or suggested giving amounts into your donation page.
Additionally, you could prioritize board member engagement by maintaining effective communication and involving them in your fundraising or volunteer efforts.
Finally, it’s important to establish ways to measure the effectiveness of your annual fundraising plan from the get-go. Based on your goals, define relevant metrics that will help your organization determine whether it should stay its course or make any adjustments for improved results.
Some popular metrics to consider include:
By implementing ways to measure your fundraising progress as you go, your nonprofit will have the ability to gain insights to regularly refine your strategy and efforts throughout the year.
Set your organization up for success with a thoughtful and detailed fundraising plan. By investing some time and discussion in advance, you’ll be able to hit the ground running for an effective year of fundraising, donor engagement, and event planning.
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