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How to make emails stand out with our Drag & Drop Editor

February 22, 2021
A man points at his laptop while a coworker looks on, demonstrating the research process involved in choosing the right case management software.

Standing out in crowded inboxes and catching your donors’ attention is both an art and a science — and it’s probably the most immediate goal on your mind as a nonprofit email marketer. To devote more time and energy to crafting a compelling message, writing clear calls to action, and segmenting your donor list for personalization, start by simplifying the technical aspects of email creation. 

Knowing HTML and CSS shouldn’t be required to create beautiful, responsive emails that engage supporters and raise funds. That’s why we’re so proud of the Drag & Drop Email Editor available in Bonterra Donor Engagement’s Fundraising solution

In this guide, we’ll break down all the ways you can use the Drag & Drop Editor in Bonterra Fundraising to easily create emails that stand out and help your nonprofit organization reach its goals.

Increase email efficiency 

Build and edit emails in seconds, so that your time is spent where it matters. Choose from ready-to-use message templates, or start from scratch to build custom emails exactly the way you want. Using our new Drag & Drop Editor, you can:

  • Drag and drop text, images, and videos.
  • Add adjustable content blocks and rearrange them easily.
  • Customize colors and fonts with a few clicks.
  • Edit your email’s layout by dragging rows and columns.

With these features, complete customization takes no time at all and requires no coding experience. You can quickly align every message with your nonprofit’s branding and add compelling visuals that resonate emotionally with your readers.

For example, if you need to crop an image to fit better on the page, you can use our built-in image editor to adjust it and add it right back in. We designed each feature to increase your staff’s efficiency and give you time back to devote to your nonprofit’s important work. 

Segment and personalize 

Donor segmentation is key for targeting donors with relevant, compelling emails that motivate them to open and engage with the messages. 

Your donors may receive dozens or even hundreds of emails every day, and they often only read the ones that seem most relevant to them. Segmenting your audience by communication preferences, giving levels, and engagement history allows you to send tailored emails that cater to each supporter’s individual interests and preferences. 

With Bonterra Fundraising’s Drag & Drop Email Editor, it’s easy to create multiple custom emails for different audience segments to ensure that all of your supporters receive messages that resonate.

Optimize emails for increased conversions 

Once you succeed in getting supporters to open your emails, direct your attention to improving one of the most important email performance metrics: your conversion rate. The number of recipients who take action tells you how effective your emails are for encouraging donations or event registrations.

To increase conversions, you need clear calls to action and direct, easy paths to take that action. Make taking action easier with these Drag & Drop Editor features: 

  • Visually engaging layouts that grab and keep donors’ attention.
  • Automatic mobile optimization so emails look great and work well on any device.
  • CTA buttons you can customize and add to emails in seconds. 

Optimizing your emails for conversion with these features can lead to more donations, more signups, and more engaged supporters. 

Raise funds with a multi-channel approach 

Each communication platform in your multi-channel fundraising strategy works together to drive donations for your nonprofit. Any connections you can make between channels will make this strategy more cohesive and lead supporters to interact more with your organization. 

With the Drag & Drop Email Editor, supplementing other communication channels with email messages has never been easier. Embed campaign videos from your website into your emails, or add social media content blocks that link all your organization’s social media profiles at the bottom of each message.

Simplify email outreach with our Drag & Drop Editor

When you simplify the email creation process, you’ll give your team more time to focus on furthering your purpose. Whether you’re using the fast, easy, and beautiful Drag & Drop Editor or our powerful, fully customizable Classic HTML Editor, Bonterra Fundraising is here to make your job easier and your work more effective.

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  • Nonprofits
  • Digital communications & marketing