3 strategies to unlock your CSR participation potential
- Corporate social responsibility
- Employee giving
- Employee volunteering
- Corporations
- Corporate Social Responsibility
In the digital age, online fundraising is essential to boost your nonprofit organization’s revenue. With a robust online fundraising program, you can reach many people at once and connect with supporters no matter their location, all at a lower cost than traditional fundraising methods like direct mail.
Online giving is also convenient for donors as it allows them to make a gift from their phone or computer in just a few minutes. However, you’ll still need to focus on building strong donor relationships and making fundraising asks that donors will be receptive to.
For nonprofits that are just launching their first website, you might be wondering how best to ask for donations online. In this guide, we’ll walk through six tips to improve your online fundraising strategy. Let’s get started.
While it can be tempting to create detailed marketing materials for your online fundraising efforts, keeping your designs simple often makes them more memorable for supporters. To make your promotions stand out and direct supporters to take the intended next step, opt for digital ads and social media posts that have a clean design and large, bold donation buttons.
Keep in mind that donating online should be convenient no matter what channel you reach donors through. If you use email marketing, provide clear links or donate buttons in the body of the email that lead directly to your donation page. Then, streamline your donation form to collect only the donor information you need, like their name, contact information, and payment method. Most nonprofits also put a donation button in their website’s navigation bar so users are always one click away no matter what page they visit.
The most important function of your donation page is to inspire action from your viewers through calls to action. When asking for donations online, be specific about what you’d like donors to do.
To write an effective call to action for the top of your donation page, try these tips:
For example, an animal shelter could write “Donate today to help dogs and cats in need,” or an environmental organization might say “Join the movement to protect our oceans.” While the tips above apply to your donation page’s primary call to action, you can also use the donate button to inspire action by highlighting it in a bold color and adding a phrase like “Give Today!” to it.
The more honest and open your organization is, the more trustworthy you’ll become to donors. Remember that donors wantto give to causes they’re passionate about, but they also need to know how their money will be used. Increasing your nonprofit’s transparency helps your organization earn donors’ trust and pinpoint how their funds are used.
To be more transparent, nonprofits can:
Being more transparent with your donors can lead to a boost in online donations. Keep in mind that building trust with your supporters takes time, and your nonprofit will need to put continuous effort into building and maintaining this trust.
Another element to include on your donation page is a short paragraph explaining your nonprofit’s purpose. Focus on how your nonprofit is getting the job done in addition to explaining what the job is. Here are a few tips for explaining your cause to donors:
Additionally, make sure to clarify what communities your organization operates in. Donors often connect with nonprofits that work in their area or are impressed by organizations that operate in a wide variety of places, so seeing either of those pieces of information could convince them to donate.
When you make an appeal to your donors, it’s important to understand why they are giving to your cause in the first place. Ask yourself a few questions to put yourself in your donor’s shoes:
Conduct research and get to know your donors to make sure your purpose hits home with your target audience. By centering your purpose and values in your appeal—and emphasizing the ones that your audience cares most about—you can motivate donors to support your cause.
Remember that as your audiences grow and change, so will your online appeals. To keep track of your donors’ evolving preferences, consider conducting surveys or performing demographic research to identify patterns and trends. Also, make sure to invest in the right solutions, such as Bonterra Guided Fundraising (formerly Network for Good), to get your online fundraising efforts off the ground.
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