- Digital communications & marketing
- Fundraising ideas
Facebook is one of the most popular social media platforms on the internet, making it an ideal platform for nonprofit organizations hoping to spread awareness about their purpose and collect financial support from loyal followers. One way to optimize your Facebook usage as a nonprofit is by implementing Facebook’s donate button.
Let’s dive into four things you should know about the donate button to help with your fundraising.
1. How the Facebook donate button works
Nonprofits can add the Facebook donate button to the top of their organization’s page and can even embed them within their posts. To add this button, your nonprofit must be an approved charitable organization.
When a donor clicks on the button, they’ll be able to make a gift to the nonprofit using their credit card, debit card, or PayPal. Then, they can then share information about the donation on their timeline, notifying their network of Facebook friends.
With this button, supporters using Facebook can conveniently make donations to your organization, increasing the number of Facebook donations you receive. Furthermore, the ability for donors to share news of their gifts to their networks provides your nonprofit with greater outreach.
2. You can add the button to your Facebook Page
Facebook Pages, similar to profile pages for individual users, are specifically made for businesses, brands, organizations, and public figures. Depending on whether you’re using Facebook’s Classic Pages or New Pages Experience, the process to add the donate button will be slightly different. For both page types, you’ll want to be signed in as an administrator on a computer and go to your nonprofit’s Page.
Then, if you’re on Classic Pages, follow these steps:
- Click on “Add a button” if there is no existing button.
- Select “Donate.”
- If a button already exists, you can click on “Edit button” to change its text.
If you’re on the New Pages Experience, you’ll want to do the following:
- Click the three dots on the top right.
- Select “Add action button.”
- Click on “Try it.”
- Choose the “Donate” option.
- Click “Save.”
After you add the button to your Page, individuals who view it will be able to see the button. Clicking it will take them to your donation page, where they can easily and conveniently make a donation.
3. Facebook’s donate button and Meta Pay
Another way your nonprofit can receive funds from individuals using Facebook’s donation button is through Meta Pay. To receive donation funds through Meta Pay, your nonprofit must have applied to use Facebook’s Fundraising Tools and provided your banking information. To be accepted for Facebook Fundraising Tools, your nonprofit must:
- Be registered with an acceptable nonprofit registry.
- Be in a country or region that Meta Pay services.
- Be a 501(c)(3) if your nonprofit is based in the U.S.
You must accumulate at least $25 to be eligible for a payout through Meta Pay, which occurs every two weeks. These funds will be directly deposited into your bank account or given to your nonprofit as an ACH, and it can take up to a month to receive them.
Aside from Meta Pay, Facebook’s Fundraising Tools also give you access to a variety of features intended to help nonprofits with their fundraising efforts. For example, you’ll be able to add your Facebook donate button to any Facebook Lives you host.
Considering the Facebook donate button
Facebook’s donate button can boost your nonprofit’s visibility, helping you market your nonprofit online and increasing the number of donations you receive. It’s important to fully understand its functionality and how it works so you can fully leverage its benefits.