How Bonterra Que helps you build stronger donor relationships

Relationships are at the core of fundraising, and donors expect outreach that feels personal and authentic to the organization and their experience with it. But without the time or budget to support this level of stewardship, many organizations spend more time reacting than growing relationships. This leads to rushed appeals, impersonal messages, and too much manual work.   

Bonterra Que changes that. More than just another AI content generator, Que is the first fully agentic AI platform designed for the social good sector. It is an integrated, ethical, and strategic tool to help fundraisers turn one-time donors into lifelong champions.  

Let’s explore how Que’s fundraising skills directly support that transformation.  

The challenge: doing more with less (and doing it ethically)  

Donor acquisition is costly, retention is tough, and internal teams are overstretched. According to data cited in our guide, it costs 7.5 times more to acquire a donor than to retain one. Yet many teams spend more time reacting to short-term fundraising needs than investing in long-term relationships.  

This imbalance is made worse by tools that promise automation but don’t truly understand the values, voices, and needs of the social good sector. AI that’s too generic often creates more risk than reward, making decisions that can’t be explained or eroding the very trust your team has worked hard to build.  

That’s why Que was built differently. Bonterra’s AI doesn’t just help fundraisers move faster — it helps them lead with strategy, compassion, and clarity. 

Fundraising skills that turn interest into action 

Here’s how Bonterra Que’s fundraising skills make it easier to engage donors meaningfully at every stage, from first gift to ongoing commitment. 

Best-practice coaching: Act with confidence 

Que delivers step-by-step strategic guidance based on anonymized insights from over 180,000 nonprofits and 640 million fundraising interactions.

It’s like having a trusted fundraising advisor built into your tools. 

This kind of built-in coaching gives fundraisers the confidence to act quickly while ensuring that tactics are rooted in what works. 

Personalized coaching: Smart, mission-aligned strategy 

Que doesn’t just offer generic advice. It can tailor recommendations based on your organization’s unique data and mission.

It acts as your strategic fundraising consultant to recommend the next best action and even build fundraising campaigns to reach your audience authentically for maximum impact.  

This kind of intelligence supports a core goal of donor stewardship, showing people you know and value them. And when donors feel seen, they’re more likely to stay. 

Donor segmentation: Reach the right people, faster 

Segmentation is essential to effective donor engagement, but too often, it’s manual, inconsistent, or limited to static lists.

Que makes segmentation instant and dynamic by creating targeted lists based on giving history, engagement, and behavior. No spreadsheets or manual exports required. 

Just type a prompt like this to get started: 

Form and email creation: Personalized outreach and better engagement 

Fundraising emails and donation pages are the core vehicles for your message and fundraising, but creating and optimizing them takes time. 

Que drafts on-brand, personalized fundraising emails and optimized donation forms in minutes. It reuses past materials and applies real-world best practices to ensure they resonate with your audience. 

You stay in control of tone, design, and timing. Que just helps you get there faster and more effectively. 

Donor stewardship: Build deeper relationships 

Fundraising doesn’t end after a single gift.

Stewardship is what turns a transaction into a partnership, and Que helps you keep donors engaged long after they give. 

These suggestions aren’t just thoughtful, they’re timely, actionable, and personalized. That’s what drives donor loyalty and lifetime value. 

From prospect to champion:
Que helps you make it happen 

With Que, you can transform the entire supporter journey. Here’s an example of what that could look like:

1. A donor discovers your cause → Que helps you create a powerful first impression with relevant, timely messaging. 
2. They make their first gift → Que automates thank-you notes and helps you deliver compelling stories that deepen emotional connection. 
3. You follow up within weeks → Que reminds you when and how to reach out, based on donor behavior and past success. 
4. You make a recurring gift ask → Que identifies the best moment, channel, and amount for each donor. 
5. The donor becomes a champion → They start giving consistently, sharing your story, and becoming part of your mission. 

It’s not about replacing human instinct. It’s about supporting your team so they can focus on connecting, inspiring, and building relationships that last. 

Why Bonterra Que is different 

Bonterra Que stands out in a crowded AI landscape because it’s built by fundraisers, for fundraisers. Unlike generic AI tools that rely on internet-trained models or marketing templates, Que is embedded directly into Bonterra’s fundraising platforms — Network for Good and EveryAction — so it works where you already do. It’s powered by real nonprofit intelligence from the Bonterra Network, the largest relational network in social good, drawing from real supporter data, campaign insights, and sector expertise. Every recommendation is explainable, transparent, and fully under your control, so you always know why Que made a suggestion, and you decide what to do with it. Backed by over a decade of nonprofit AI experience, Que is designed not to replace human connection, but to amplify it, helping mission-driven teams move faster without losing the trust and authenticity at the heart of their work. 

Learn more about how Que can support your organization 

Download the full guide: Transform donor engagement with ethical AI