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How Apple Pay can elevate your mobile donation rate

June 24, 2021
Learn why donors might choose direct giving and how your nonprofit can implement it.

Having mobile-optimized donation processes is increasingly valuable for nonprofit organizations. According to the M+R Benchmarks Reports, mobile devices account for over half of nonprofit website traffic. Mobile optimization is no longer just an option for nonprofits—it’s a necessity to maximize fundraising revenue. 

With web traffic trending towards mobile, the visibility of nonprofit mobile donation pages is set to increase year over year. Creating a seamless user experience with hassle-free payment options on donation pages is crucial to increase conversion rates and fundraising revenue for nonprofits.

That’s where Apple Pay comes into play. This article will discuss the benefits of Apply Pay for nonprofits, and how to set it up and promote it. Let’s dive in!

The benefits of Apple Pay for nonprofits

Apple Pay provides donors with a simple, efficient, and secure donation process that minimizes the personal information required to donate. It allows nonprofits to offer an even better experience to their donors and increase conversion rates by speeding up and simplifying the donation process. Some e-commerce sites that have implemented Apple Pay have seen an increase in checkout conversion rate of up to 250% on mobile, as customers are able to checkout up to 60% faster with Apple Pay than with a credit card alone. 

Nonprofits stand to gain the same benefits with Apple Pay’s simplicity and ease of use for donors. Donors can use Touch ID, Face ID, or double-click an Apple Watch to provide their payment and contact information and securely check out with just one touch.

Aside from its convenience, Apple Pay has additional advantages over other forms of payment. For example, it's more difficult for hackers to steal donors’ credit card information with Apple Pay’s secure 2-factor authentication measures. Also, nonprofits can reduce donation chargebacks and the risk of fraudulent donations.

How to set up Apple Pay on your donation page

Now that you understand Apple Pay’s potential, you might be wondering how to get started. Fortunately, it’s simple to add Apple Pay as a payment processor on your donation page.

First, choose a software solution that allows you to easily integrate Apple Pay into your digital donation page. The best choices will be solutions built with nonprofits in mind. For example, Bonterra Donor Engagement Fundraising solution provides standard mobile-optimized donation pages that automatically resize to fit any screen and multi-step donation forms that are built for one-click giving and making secondary asks.

How to promote Apple Pay to donors

Trying new payment processes can be daunting for donors, but if you adequately promote Apple Pay’s features, they’ll feel safer using it. Plus, you can still offer credit card options to donors that prefer paying using them. 

Send an email to your supporters when you roll out the changes to your donation page explaining what Apple Pay is, its benefits, and how your donors can use it. Also, make a visually appealing infographic to post on your social media platforms and on your website. Throughout the rollout, stay vigilant and responsive to your donors’ questions to ensure that they all feel comfortable using Apple Pay

Harnessing the power of Apple Pay

The majority of web traffic now originates from mobile, and with Apple Pay processing trillions of dollars each year, it is more important now than ever for nonprofits to ensure their donation pages are mobile-optimized. To achieve that, consider partnering with software such as Bonterra Fundraising, which provides mobile-ready donation pages and has features like Apple Pay to ensure that nonprofit professionals can boost their fundraising.

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