GivingTuesday and year-end represent the most critical fundraising window of the year. It’s the time to raise dollars but also drive long-term donor engagement and growth.
But how do you know if your campaign is truly on track or if it’s time to pivot?
Join us on September 17th from 1-2 p.m. EDT for a practical session on how to evaluate your campaign performance in real time and make the pivots you need to hit your goals.
In this session, you’ll learn:
- Which metrics matter most beyond revenue, like donor retention rate and average gift size to understand long-term impact.
- How to evaluate channel performance across email, social, and direct mail, and ensure each is pulling its weight.
- How to pivot mid-campaign if your messaging isn’t resonating, so you don’t leave donations on the table.
- Where disconnected systems or manual processes may be costing you efficiency and revenue and how to overcome them.
This isn’t just another appeal, it’s a high-stakes opportunity to engage smarter, fundraise faster, and drive long-term value, setting you up for success well into 2026.
Speakers
Kimberly O’Donnell, (CFRE, ACC)
Vice President, Coaching and Chief Fundraising Officer
Kimberly is a thought leader at the intersection of philanthropy, technology, and coaching. As Bonterra’s VP of Coaching and Chief Fundraising Officer, she leads the company’s fundraising and CSR coaching program, supporting thousands of nonprofits and corporations. She speaks regularly on fundraising innovation, AI’s role in donor engagement, and the future of strategic philanthropy.
Kristi Rinck
Bonterra Fundraising Coach
Kristi Rinck is a nonprofit leader with over 18 years of experience driving fundraising success and building lasting donor connections. She has guided multi-channel campaigns, strengthened ROI, and supported organizations through key transitions. Passionate about social good, Kristi champions causes from veterans and homelessness to special needs advocacy, empowering nonprofits to expand impact and achieve their missions.
