We understand the pressure to raise more with every GivingTuesday and year-end appeal.
But with so many organizations asking for support and donor inboxes overflowing, the challenge is clear: how do you make your emails stand out and inspire donations?
On October 15th, join Vanessa Chase Lockshin, fundraising consultant and author of The Storytelling Nonprofit, for a practical session on your Giving Tuesday and year-end email strategy.
You’ll learn how to write subject lines that spark attention, design messages that drive action, and build a GivingTuesday email arc that keeps supporters engaged.
Key takeaways
- Get more emails opened by crafting the right subject lines, sender names, and send times
- Boost donations with email designs and CTAs that drive clicks and conversions
- Maximize GivingTuesday results by building a multi-email sequence instead of sending just one message
- Retain more donors by applying simple stewardship tactics that extend giving beyond year-end
GivingTuesday is just fast approaching. Don’t miss how to transform your emails into powerful appeals that spark action, deepen connections, and set you up for year-end success.
Speakers
Vanessa Chase Lockshin
Fundraising Consultant, The Storytelling Nonprofit
Vanessa Chase Lockshin is a consultant specializing in non-profit storytelling, fundraising and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa’s approach goes beyond strategies and tactics to empower non-profit professionals to be the expert their organization needs.
Vanessa has helped clients raise millions of dollars, increase a monthly giving program to over 5,000 donors, improved donor retention rates, create donor stewardship plans, and develop winning digital strategies.
