Tips for becoming a better email sender
Your supporters get a never-ending stream of emails. So, how do you make sure your messages stand out, driving them to open your email and take action?
Vanessa Chase Lockshin, a fundraising consultant with The Storytelling Nonprofit, will impart her deep expertise in getting supporters to actually read your emails. In this compelling, one-hour chat, you’ll learn:
- Why email is still an important part of a fundraising and communications program.
- How to improve email deliverability by ensuring hosting records are correct, avoiding spam triggers, and more.
- What kind of content subscribers want to receive.
- Quick wins for email engagement, like your sender name and subject lines
- How to grow your email lists.
Speaker
Vanessa Chase Lockshin
Fundraising Consultant, The Storytelling Nonprofit
Vanessa Chase Lockshin is a consultant specializing in non-profit storytelling, fundraising and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa’s approach goes beyond strategies and tactics to empower non-profit professionals to be the expert their organization needs.
Vanessa has helped clients raise millions of dollars, increase a monthly giving program to over 5,000 donors, improved donor retention rates, create donor stewardship plans, and develop winning digital strategies.
