- Digital communications & marketing
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Nov. 29, 2022 marked the 10th anniversary of the GivingTuesday movement, and the GivingTuesday Data Commons estimates that nonprofit organizations raised over $3.1 billion during this year’s internationally recognized day of generosity. Ever since its inception in 2012, GivingTuesday continues to inspire worldwide charitable giving and acts of kindness.
Bonterra Donor Engagement’s Giving Days solution (formerly GiveGab) has been a proud participant of the GivingTuesday movement since our platform began supporting fundraising back in 2015. In the eight years following, our customers and partners grew their impact from $176,555 raised on our platform in 2015 to over $9.9 million raised online in 2022! We are humbled to be part of this growth as more organizations experience the joy of online fundraising with Giving Days.
GivingTuesday has quickly become one of our busiest days of the year as we proudly support thousands of incredible fundraisers and Giving Day partners in furthering their organization’s purposes and telling their unique stories. Let’s dive into the impact made by organizations and educational institutions using Bonterra Giving Days on Nov. 29, 2022.
GivingTuesday 2022 results
Despite economic uncertainty, donors came out in large numbers to show their philanthropic support for the causes near to their hearts. On Nov. 29, 2022, 48,334 donors supported 3,623 causes and organizations fundraising through Bonterra Giving Days. Their collective contributions equated to $9.9 million raised online to support social good initiatives within local communities and throughout the United States.
Here are some additional metrics to celebrate from GivingTuesday 2022:
- Bonterra hosted a record-breaking number of Giving Days in a single day. Over 30 of these digital giving events supporting local communities, educational institutions, and national programs took place on Nov. 29, 2022.
- With more than 65,601 gifts made on a single day, each donor supported 1.36 causes on average.
- The average donation size was $150, with donors most commonly making $50 gifts.
- Peer-to-peer fundraisers played a major role in providing support to the causes they championed. On Nov. 29, 2022, fundraisers collectively raised $502,342 online!
None of these accomplishments would have been possible without the hard work of our Giving Day and year-round fundraising partners, their participating organizations, and the overwhelming support shown by donors throughout the world.
Our Giving Day partners
GivingTuesday continues to be the most popular date for our Giving Day partners to host their events. With GivingTuesday being the international day of giving, our partners want to align with this global movement to facilitate lasting change in their local communities.
Bonterra was proud to cheer on returning Giving Day partners who continued to grow their impact on our platform. And, as more nonprofits turn to these digital fundraising events, we welcomed some new partners to our site to host their first GivingTuesday Giving Day with Bonterra.
New Giving Day campaigns launched on GivingTuesday 2022 included:
- Give Greene
- Give Where You Live Maury
- GivingTuesday at High Point University
- Mid-Shore Gives
- United We Give
- PIQE Day of Giving
- SC State GivingTuesday
In total, Bonterra Giving Days supported over 30 Giving Days for nonprofit, educational, and community organizations.
GivingTuesday success stories
Check out what a few of our Giving Day partners have to say about their most recent GivingTuesday experience.
#BrooklynGives, hosted by Brooklyn Community Foundation, continues to grow the organization’s impact in the Brooklyn Borough:
We created #BrooklynGives back in 2016, but it really got off the ground once we partnered with Bonterra. The platform and customer support have allowed us to open the campaign up to hundreds of nonprofits—attracting thousands of donors and creating something that truly feels representative of our vast and diverse nonprofit community here in Brooklyn. We’re grateful for the partnership to help us get more Brooklynites to give where they live on GivingTuesday and beyond!
– Liane Stegmaier, VP of communications and strategy, Brooklyn Community Foundation
Give Greene, hosted by United Way of Greene County, helped connect new donors to nonprofits operating in Greene County, Tennessee:
I was impressed with the smooth operation of our giving site and the hard work of our project manager, Merlin. This was our first year, and I know at least 100 things I will do differently next year. We were thrilled that nearly all of our donors were new to us!
– Wendy Peay, executive director, United Way of Greene County
Give Where You Live Maury, hosted by United Way of Maury County, made it easy for community members of Maury County, Tennessee, to support their favorite causes:
This was my first year hosting a GivingTuesday event and I could not be more pleased! The guidance and support from the beginning construction, all the way through our Giving Day, were top-notch. Our project manager has been fabulous to work with, as well as the support team! Loved the platform, the event, and the responses from donors! Going forward, this is going to be a wonderful annual event for our community!
– Laura Truelove, executive director at United Way of Maury County
Looking to future Giving Days
As we watch this giving movement continue to grow, we look ahead to the next GivingTuesday with anticipation, and we hope you are doing the same. We are so thankful for all involved in making this an incredibly impactful GivingTuesday. We can’t wait to see the amazing things that will happen this year as our partners put this $9.9 million to work to make the world a better place.
While GivingTuesday is an international day of philanthropy, we work with hundreds of Giving Day partners that have found great success hosting their digital event on a date that aligns with their unique purpose and goals. Many of our partners utilize both GivingTuesday and an individual giving event as part of their year-round approach to fundraising. We’re eager to work with your organization to determine the timeline for your ideal Giving Day.