Top corporate philanthropy trends for 2025

The corporate philanthropy landscape continues to evolve, driven by technology and shifting workforce expectations. As we step into 2025, it’s essential for businesses to stay ahead of these trends to foster employee engagement, build trust with stakeholders, and drive meaningful social impact. At Bonterra, we leverage over 20 years of expertise in CSR technology to help companies navigate this dynamic space. Here’s a look at the top trends shaping corporate philanthropy in 2025 and how you can leverage technology to elevate your impact.

1. Expanding digital donation options

Meeting employees where they are is key to boosting participation in workplace giving programs. In 2023, digital wallets like Apple Pay and Google Pay gained significant traction, and their popularity continues to rise. Employees now expect seamless, fast, and flexible donation options that align with their everyday payment habits.

How to adapt:

Offer multiple donation methods, including digital wallets, saved browser cards, and mobile-friendly options.
Reduce barriers to participation by integrating these methods into your CSR platform.

Bonterra solution: Our Strategic Philanthropy platform simplifies giving with integrated digital wallets, making donations quick and hassle-free while driving higher employee engagement.

2. Seamless matching gift programs

Matching gift programs are a powerful way to amplify employee donations, but many contributions remain unmatched due to administrative hurdles. Streamlined CSR software now allows employees to easily verify eligibility and submit match requests directly through donation platforms.

Why it matters:

An estimated $4-7 billion in matching funds goes unclaimed annually.
Simplifying the process increases participation and doubles the impact of employee contributions.

Bonterra solution: With our Employer Matching Integration, employees can confirm match eligibility and submit requests effortlessly, ensuring no funds are left on the table.

3. Enhanced impact reporting and analytics

Modern corporations demand deeper insights into the outcomes of their philanthropic efforts. Beyond tracking dollars or hours, companies now analyze how contributions align with strategic goals and employee interests.

Key benefits:

Understand which causes resonate most with employees.
Tailor programs to maximize engagement and social impact.

Case study: During a crisis relief campaign, CVS Health leveraged Bonterra’s analytics to identify that 40% of participating employees were first-time donors, highlighting the potential of timely and targeted initiatives.

4. Streamlined grantmaking through technology

Grantmakers face significant administrative challenges in managing applications and vetting nonprofits. Innovative grant management software now streamline these processes, incorporating features like eligibility quizzes and automated compliance checks.

Pro tip:

Use technology to automate initial screenings, saving time for both your team and nonprofit applicants.
Ensure compliance with global standards through reliable vetting systems.

Bonterra solution: Our FrontDoor solution automates nonprofit vetting, enabling grantmakers to confidently distribute funds while ensuring compliance.

5. Employee-driven philanthropy

Gone are the days when leadership solely dictated corporate giving initiatives. In 2025, employee feedback plays a central role in shaping CSR strategies, from identifying causes to allocating funds.

How to foster engagement:

Provide employees with a curated list of vetted nonprofits and empower them to vote on grant allocations.
Allow flexibility in choosing causes that align with their passions.

Bonterra solution: Our platforms support employee-driven grantmaking, enabling collaborative decision-making and fostering a culture of purpose.

Ready to transform your CSR strategy?

2025 is the year to redefine your corporate philanthropy approach with cutting-edge technology. Whether it’s integrating digital wallets, streamlining matching gifts, or empowering employees, Bonterra’s Strategic Philanthropy solutions are here to help.

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