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The ultimate Giving Day marketing playbook

To guide Giving Day leaders through developing their unique strategy, we have taken different components of building a marketing campaign and broken them into simple, actionable steps. Segmented into phases, this playbook meets you where you are in your Giving Day journey

The joyful young adult graduate raises her cap in her hand as she poses for a photo.

Creating new initiatives for giving or volunteering can be time-consuming. For some, community service days with an emphasis on diversity and inclusion can be even more daunting. We built this impact playbook with the top diversity, equity, inclusion, and belonging (DEIB) community service occasions in mind to ensure you’re fully prepared to deliver meaningful events. This impact playbook provides an interactive worksheet to evaluate goals, recommendations for DEIB-focused causes, an annual giving calendar, and social media tips. It also provides a robust checklist to ensure you have everything you need to launch an enticing and successful campaign.

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    Donor Engagement
  • Guide
  • Educational institutions
  • Digital communications & marketing
  • Fundraising ideas
  • Giving day
  • Peer-to-peer fundraising