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Guide

Nonprofit marketing best practices workbook

Our interactive workbook teaches you how to set achievable goals that motivate your team, how to choose marketing strategies and tactics to create your marketing plan, and how to craft stories that move supporters to action.

Female donor at her computer smiling.

This workbook has everything you need to be a nonprofit marketing rockstar, even if you have limited resources.

Good news for small nonprofits: you don’t need to hire a marketing agency to see success. You can harness truths about human psychology and insights from your donor data to craft campaigns that capture attention and get supporters excited about your mission — and motivated to give.

This workbook is set up to help you attract, engage, and retain donors. You'll explore how to set achievable goals, how to choose marketing tactics, and how to craft stories that move supporters to action.

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    Guided Fundraising
  • Guide
  • Nonprofits
  • Digital communications & marketing
  • Fundraising ideas