This moment is a critical one for nonprofit organizations to focus on major giving.
Whether you’ve had a major giving program for years or are making the strategic decision to scale yours up, we're at a unique confluence of structural factors and technological factors that can enable fundraisers to engage donors in alignment with their preferences and run robust multi-channel campaigns without exponentially increasing their workloads. In this guide, we'll cover:
- Why fundraisers have opportunities in major giving right now.
- What makes a major gift.
- What the five steps of major giving are.
- Which tools and tactics fundraisers need to achieve habitual success with major giving.
Investing in major giving can help development teams raise the funds their nonprofits need to create stability within their organizations and boldly advance their missions for years to come. Here’s what you need to know now—and how to take action.