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Nonprofit digital advocacy campaign guide

How to plan, launch, analyze, and improve your nonprofit's digital advocacy campaigns.

Four people have an animated conversation.

Advocacy happens when people unite and act around shared values to achieve a specific goal—and it almost always involves influencing a particular stakeholder (your target) to take or not take a specific action related to governance. This complete campaign guide provides a detailed but straightforward methodology for planning, launching, analyzing, and improving your digital advocacy campaigns, so your organization can do even more to power social good.

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  • Guide
  • Nonprofits
  • Digital communications & marketing