Skip to content
We are now Bonterra

How to write amazing fundraising appeals

Download this guide for simple tactics to improve donor conversion and increase your average gift size.

A smiling man in a blue button-down denim shirt writes with a silver pen.

To raise more money online, you need a great appeal that grabs donors’ attention and inspires them to give. But how do you
create fundraising letters that stand out from the pack? We’ve got you covered in this guide by Bonterra’s Guided Fundraising solution (formerly Network for Good). In this guide, we outline practical tips for focusing on the key things donors want to know including how to tell a compelling and effective story, crafting an irresistible call to action, and simple tactics for improving donor conversion and increasing your average gift size.

Almost there! Submit your information to download this resource.
    Guided Fundraising
  • Guide
  • Nonprofits
  • Digital communications & marketing
  • Fundraising ideas