Skip to content
We are now Bonterra

Ep. 48: Marketing automation myths and facts

Marketing automation helps nonprofits send the right messages to the right supporters at the right times—but myths about its complexity or time commitment might keep organizations that want to use it from even getting started. Our friend Maureen Wallbeoff gives the facts behind marketing automation, plus ways it can help organizations meet their donors' expectations.

Watch Ep. 48: Marketing automation - busting myths and meeting donor expectations on YouTube.


Please Note: This vodcast was originally produced by EveryAction, now a Bonterra solution. As a result, it features outdated branding, and you may hear references to products that have been renamed.

    Donor Engagement
  • Video
  • Nonprofits
  • Digital communications & marketing
  • Fundraising ideas