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Ep. 22: Segmentation for year-end fundraising

End-of-year means many organizations are focused on digital fundraising—and segmenting your donors ensures everyone receives the right email ask for them. Here's how nonprofit digital fundraising expert Rob Winikates recommends approaching your different segments for successful fundraising.

Watch Ep. 22: Segmentation for successful year-end digital fundraising on YouTube.

Please note: This vodcast was originally produced by EveryAction, now a Bonterra solution. As a result, it features outdated branding, and you may hear references to products that have been renamed.

    Donor Engagement
  • Video
  • Nonprofits
  • Digital communications & marketing
  • Fundraising ideas