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Guide

The end-of-year strategy guide

Help your end of year (EOY) campaigns take off with our online communications and donor management tips and strategies.

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This helpful end-of-year strategy guide from Bonterra Donor Engagement's Development solution (formerly EveryAction) offers valuable insights and strategies for nonprofit organizations to optimize their end-of-year fundraising campaigns. The guide emphasizes the importance of targeted messaging, timing, audience segmentation, list hygiene, and social media integration. It provides tips for engaging supporters, increasing donations, and leveraging trends in online fundraising. By following the guide's recommendations, nonprofits can maximize their campaign effectiveness and achieve their fundraising goals during the end-of-year period.

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    Donor Engagement
  • Guide
  • Nonprofits
  • Digital communications & marketing
  • Fundraising ideas