How to drive lifetime value beyond GivingTuesday 2025

GivingTuesday is just the beginning

Every year, GivingTuesday grows bigger. In 2024, a record-breaking $3.6 billion was donated in the United States alone. While this surge is inspiring, the real opportunity lies in what comes after. How do you keep new donors engaged long past a single day of giving?

This is where strategy and technology come together. Organizations that maximize GivingTuesday momentum see stronger results across the entire year. Our new guide, created in partnership with Nonprofit PRO, shows you exactly how.

Building momentum with technology

Donors inspired on GivingTuesday are primed for deeper engagement but sustaining that momentum requires both strategy and technology. By turning one-time givers into loyal supporters, personalizing outreach, and using data-driven insights to guide year-round campaigns, organizations can build trust and transparency that lasts well beyond a single day.

The most successful nonprofits go further by pairing these strategies with digital tools that streamline giving, provide real-time donor insights, automate personalized follow-ups, and scale campaign management as they grow. With the right approach, GivingTuesday can become the launchpad for record-breaking impact all year long.