The beginner’s guide to fundraising

In this step-by-step guide, we’ve pulled together the seven components that make up a strong fundraising campaign. These steps will help you plan your time and tactics, execute on best practices with support from the right technology, and introduce several innovative tricks to improve your fundraising and retain more donors over the long term.

Inside you’ll find tips to help you write effective fundraising appeals, create donation pages that make it easy for supporters to make gifts, and use your constituent relationship management (CRM) software to easily track and analyze your fundraising campaigns.