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Guide

The beginner’s guide to fundraising

The beginner’s guide to fundraising: 7 steps to start raising money for your nonprofit all year round

A group of seven nonprofit volunteers gather behind a table of canned food and smile at the camera for a photo. All but one are wearing green long- or short-sleeved t-shirts. One is wearing a green high-visibility reflective vest and a long-sleeved white shirt.

In this step-by-step guide, we’ve pulled together the seven components that make up a strong fundraising campaign. These steps will help you plan your time and tactics, execute on best practices with support from the right technology, and introduce several innovative tricks to improve your fundraising and retain more donors over the long term.

Inside you’ll find tips to help you write effective fundraising appeals, create donation pages that make it easy for supporters to make gifts, and use your constituent relationship management (CRM) software to easily track and analyze your fundraising campaigns.

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    Guided Fundraising
  • Guide
  • Nonprofits
  • Digital communications & marketing
  • Fundraising ideas
  • Peer-to-peer fundraising