As I wrap up my first 90 days as CEO, I’m writing to share some key insights I’ve heard from customers, introduce our strategy and vision, and announce some immediate changes we are making as a result.
Over the last few months, I’ve met with dozens of customers — and each time, I’ve left with a deepened appreciation of how important Bonterra is to your mission. You’ve asked great questions about where Bonterra and the products you use most are headed. While there has been consistently positive feedback on the caliber and accountability of our teams, a few of you commented that things feel siloed at Bonterra. One customer mentioned the impression we are short on resources, even though Bonterra is the second-largest software company in the social good space. This feedback has been invaluable.
As a result, today we are rolling out organizational changes and investment commitments to bring to life a strategy and vision that will further improve your experience with Bonterra. We will share specific details – including insight into our product innovation focus – at a webinar we will host for customers this fall.
Most importantly, our vision centers on helping the social good ecosystem build stronger relationships through technology that makes it easier to give, volunteer, fundraise, and drive impact. On a broader scale, these efforts are intended to help increase giving in the U.S. by 50% over the next 10 years — from 2% of GDP, where it has been stuck for 70 years, to 3% by 2033 – our “3% by ’33” vision for the industry.
To achieve this goal, we are embarking today on a company-wide reorganization to shift more resources and investment to the highest areas of customer impact.
Specifically, this means that we are increasing investment in areas that have been highlighted by customers – like making our products easier to use, simplifying how customers get data in and out to reduce manual work, providing stronger reporting and insights, and driving ever higher impact visibility and more effective relationship-building between donors and doers.
It also means simplifying our organization, breaking down counterproductive silos, and bringing people together for closer communication.
As a result of this strategic reorganization, some Bonterra team members will be leaving the company. This is a difficult decision, but a necessary part of combining organizations, shifting the right talent to the right impact areas, and aligning our investments and cost structure with our revenue and areas of greatest customer need.
We at Bonterra have a deep, shared, moral conviction about what we are trying to do as a company. We believe to our very core that Bonterra is uniquely equipped to help you amplify your impact missions, as our products and services uniquely touch all aspects of the social good ecosystem. I look forward to spending time with you as I continue my customer meetings — and please look for your invitation to our upcoming customer webinar where we’ll walk you through our strategy and vision in detail.
Thank you for your trust in Bonterra, and for your partnership in social good.