CMCA transforms donor engagement with all-in-one software backed by coaching
Background
Central Missouri Community Action’s (CMCA) legacy goes back to 1965 when President Lyndon Johnson established a national movement to eradicate poverty. CMCA tackles poverty one family at a time, connecting them with the services and resources they need. While CMCA receives funds from the government, many of the nonprofit’s services depend on individual donors.
Customer profile
Product: Bonterra Network for Good
Sector: Nonprofit
Vertical: Human services
Challenges
Because the federal government funds part of CMCA, the nonprofit deals with a common misconception that it doesn’t need donations from the community. Cheryl, director of development at CMCA, needed personalized help engaging new and lapsed donors and robust, unified software to put those learnings into action.
Before Bonterra Network for Good, she was using Raiser’s Edge, which was a little too technical for her needs, and Raceplanner, which was difficult to use for tracking donors.
Outcomes
After investing in Network for Good, Cheryl described herself as “Goldilocks and the three bears” — she finally found the fundraising software that was “just right.” She also leveraged Network for Good’s bench of seasoned fundraising coaches to establish development plans and priorities. Pairing that coaching with the new, simplified tech, CMCA has seen:
Work with Bonterra
Ready to drive more impact?
