How AI-powered fundraising drives year-end giving   

Make every moment count this GivingTuesday and year-end 

Year-end isn’t just the most important time for giving, it’s the most important time for building. While many organizations focus on short-term appeals and urgent asks, the real opportunity lies in turning seasonal engagement into long-term relationships. 

With Bonterra EveryAction, you can combine AI-powered insights with multichannel outreach and advocacy tools to convert one-time supporters into lifelong donors. And you can do it all without increasing your team’s workload. 

This year, make every moment count and make it count well into the new year. 

Year-end giving demands smarter strategy, not just more work 

Many nonprofits approach GivingTuesday and year-end campaigns feeling rushed. Tight timelines, disconnected systems, and limited staff capacity often lead to campaigns that feel reactive instead of strategic. 

But with the right technology, you don’t need more time, you just need better tools. 

• Campaigns feel rushed or reactive. Without cross-team alignment or enough time to test and personalize, many campaigns fail to stand out. 
• Multichannel outreach is a must. Email-only strategies no longer meet supporter expectations and miss big opportunities. Nonprofits using coordinated email, mobile, and social campaigns see significantly higher gift amounts and retention. 
• AI can lighten the load. From audience segmentation to campaign optimization, AI-powered automation helps your team work faster and smarter. 
• Disconnected systems create friction. When your CRM, fundraising, and advocacy tools don’t talk to each other, it’s nearly impossible to deliver consistent messaging or act on real-time engagement. 

How AI turns one-time actions into lifelong support 

Your next major donor might not start with a donation. They might start with a petition signature, a click-to-call advocacy action, an SMS response, or a volunteer opportunity. EveryAction’s AI-powered platform helps you capture these moments and turn them into deeper engagement. 

Here’s how: 

• Act on engagement in real time. EveryAction tracks supporter activity across channels and uses behavioral signals to trigger personalized follow-ups based on giving history, advocacy behavior, and donor potential. 
• Tailor your requests. With AI-Optimized Ask, you can automatically tailor donation requests to each supporter’s giving history. The result? Higher conversion rates and stronger relationships. 
• Segment smarter. AI-driven models group supporters based on their likelihood to donate, re-engage, or upgrade, so you can prioritize the right people without the manual lift. 
• Automate personalized journeys. Whether it’s a GivingTuesday supporter or a year-end donor, EveryAction builds multi-channel journeys tailored by engagement history, donor type, and more all from one platform. 

See how AI helps you turn action into impact all year long 

How EveryAction converts advocacy into giving (and keeps it going) 

Year-end campaigns often see a huge spike in supporter engagement, especially through advocacy. But the most successful organizations know how to use that moment not just to inspire action, but to build connection. EveryAction makes it easy. 

Smarter matching, smarter messaging 

Automatically match supporters with their legislators and personalize messages with district and representative details. EveryAction ensures advocacy messages are delivered using the most effective channels, starting with legislators’ website comment forms, then email, then fax leading to a 99.6% delivery rate. 

Less friction, more follow-through 

Click-to-call advocacy connects supporters to legislators instantly, no searching or dialing. Plus, with FastAction’s 25 million+ saved supporter profiles, forms are pre-filled and conversion rates skyrocket. 

AI that actually works for you 

EveryAction’s AI models do more than guess who might give. They optimize donation amounts, recommend reactivation tactics, and tailor campaigns based on donor engagement history, all while freeing up staff time through automation. 

One unified platform 

No more silos. With EveryAction, you unify your CRM, advocacy, and fundraising tools into a single platform, making it easier to launch cross-channel campaigns and track the full donor journey from first action to recurring gift. 

Your strongest season yet and a smarter 2026 

At Bonterra, we know that GivingTuesday and year-end campaigns can make or break your annual fundraising goals. But we also know that it doesn’t stop on December 31. 

EveryAction supports your full strategy from rapid supporter mobilization to year-round retention. 

• Proven results. Customers like Sandy Hook Promise have used EveryAction to quadruple fundraising revenue and increase supporter lists by 92%. 
• Built for the full journey. With predictive analytics, automated stewardship, and smart engagement tools, EveryAction helps you retain donors into 2026 and beyond. 
• Built for you. Designed specifically for 501(c)(3) and 501(c)(4) nonprofits with multi-channel programs, EveryAction gives your team the control, support, and scale you need to succeed. 

Turn advocacy into year-end action and long-term growth 

From the first advocacy click to the final gift of the year, Bonterra helps you make every moment count. 

With EveryAction’s unified, AI-powered CRM for fundraising and advocacy, you can work smarter, personalize faster, and drive impact that lasts long after the season ends.