- Corporate social responsibility
- Grant management & grant making
- Foundations & grantmakers
- Corporate Social Responsibility
When it comes to disaster relief, urgent needs often emerge overnight. Whether your business is facing a local crisis or you’re responding to an international conflict, time is of the essence. Your corporation needs to be equipped with tools to respond rapidly and effectively, even before the disaster hits. Preparedness is the key to a successful disaster relief and response program.
The best way to prepare for the next crisis is to integrate disaster relief into your overall corporate social responsibility (CSR) strategy. While you can’t always predict when or where the next crisis will hit, you can ensure that you have the programs and technology in place to drive maximum impact when the need arises.
Let’s get started by walking through some involvement opportunities your business can implement to motivate employees to support disaster victims.
When disaster strikes, you need to inspire rapid, passionate support from your workplace. To optimize your efforts, select initiatives that are easy to participate in and foster long-term support.
Here are a few suggestions:
These simple ways to get involved will inspire support from your employees, helping them contribute to urgent causes and make a difference.
You’ve come up with a disaster relief plan, implemented a program to support affected communities, and rallied your workforce behind the cause, so what are the next steps?
Start by tracking information about donors and their contributions. Regular data analysis throughout your campaign is key for measuring the program's success and accurately tracking its impact. You’ll also be able to understand best practices and considerations for future campaigns.
To quickly build reports and analyze this data, invest in a tool that takes the hard work off your plate. Here’s how software can improve your company’s disaster response efforts:
With CSR software, you’ll be able to quickly prepare a data dashboard to monitor donations in real time. Then, you can quickly and easily measure your disaster relief efforts and showcase their impact on affected communities.
On February 24, 2022, news of the Russian invasion of Ukraine broke. Russian President, Vladimir Putin, launched what he called “a special military operation” from multiple fronts aimed at demilitarizing Ukraine. As a result, civilians were forced to flee their homes and cross into neighboring countries for safety. The UN reports that more than eight million people left Ukraine to take refuge across Eastern Europe.
The invasion of Ukraine and the resulting refugee crisis left individuals and corporations alike grappling with how to help. In collaboration with Bonterra Corporate Social Responsibility, CVS Health quickly activated a disaster relief dashboard. This dashboard communicated philanthropic efforts to colleagues and offered a match of colleague donations from the CVS Health Foundation for emergency medical support, including:
Within the first 24 hours of the campaign, CVS Health exceeded its colleague-matching goal of $50,000 and delivered on its promise to support affected communities with critical emergency services. By leveraging data dashboards, CVS Health got a closer look into campaign specifics to better understand colleague participation.
After launching their Ukraine response efforts through internal communications, there was a significant increase in the volume and frequency of colleagues leveraging the portal. Nearly 40% of participating colleagues were doing so for the first time, proving that quickly implementing a program can increase both engagement and participation rates.
We applaud CVS Health and its colleagues for their rapid response to the emerging conflict in Ukraine and their dedication to supporting affected communities. Thank you for your unwavering commitment to driving maximum social impact.
Responding rapidly to a disaster or crisis may seem daunting, but it isn’t a task your company should have to tackle alone. By leveraging CSR technology, you’ll be able to rally your team, respond to urgent needs, and drive maximum social impact.