This EveryAction email training webinar guides nonprofit professionals step‑by‑step through the process of crafting and sending their very first message. You’ll start by selecting recipients using targeted segmentation tools to ensure your message reaches the right audience. Next, you’ll design your email content using the easy‑to‑use Drag & Drop editor, with optional use of the Classic HTML editor for those who desire more control. The course also walks you through configuring sender settings and essential merge fields like Organization Address and Unsubscribe Link—helping improve email deliverability and compliance.
Once your message is sent, the training shifts focus to analyzing engagement metrics and measuring performance with built‑in reporting tools. You’ll learn how to review recipient statistics such as open and click rates, and use that data to optimize future campaigns. By mastering this nonprofit email marketing course, you’ll build campaigns that engage supporters and maximize impact. This beginner‑friendly training ensures you get started confidently with EveryAction’s email marketing tools.
Sending Your First Email in EveryAction Presentation Slides
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