This EveryAction "Creating a List for Sending Emails" training webinar is designed to help nonprofit and advocacy professionals master email list segmentation, filtering, and audience targeting within the EveryAction platform. You’ll learn how to use the Create a List (CAL) tool to build targeted lists based on customized filters and donor or volunteer criteria, saving those searches for repeat campaigns. Robust segmentation ensures high email deliverability and engagement—and the course covers best practices for audience segmentation to reach the right supporters with relevant messaging, improving open and click‑through rates.
Beyond technical setup, the course emphasizes real‑world email marketing best practices, including how to avoid spam traps by using opt‑in strategies and ensuring contact lists are clean and up‑to‑date. Learners also get step‑by‑step walkthroughs on selecting filters, previewing search results, saving segmented lists, and integrating those lists into Targeted Email campaigns. Perfect for staff who want to increase email campaign effectiveness and supporter engagement using EveryAction tools.
Creating a List for Sending Emails Presentation Slides
Learn more about EveryAction
