Bonterra EveryAction
World-class fundraising, marketing, advocacy, and CRM capabilities
Bonterra EveryAction equips you to deliver one unified experience across all your programs.
Everything you need to engage, inspire, and mobilize your supporters
EveryAction is the only AI-powered nonprofit CRM with built-in marketing automation and fundraising to deliver personalization at every step of the donor journey and boost donor lifetime value.
Request a demoAI that doesn’t just advise, it acts in service of your mission
Make smarter decisions with advice tailored to your mission, fundraising goals, and donor data, backed by anonymized insights from over 90,000 campaigns. Bonterra Que reviews your performance trends and peer benchmarks to recommend high-impact actions your team can take immediately.
- Get strategic recommendations based on your donor data, past campaign performance, and what’s working for other organizations like yours.
- Generate a complete campaign from insight to launch with focus areas like mid-level growth, major donor retention, campaign diversification, and more.
- Remove the guesswork with recommendations grounded in real data, peer insights, and tested results.
Learn more about EveryAction’s features
Contact record
See the full story behind every supporter. EveryAction’s unified contact record gives your team a 360° view of donor and advocate history across email, mobile, giving, and engagement, providing the insight to engage more meaningfully at every stage.
Data-driven email campaigns
Create and launch targeted, data-driven email campaigns with ease. With built-in A/B testing, dynamic personalization, and AI-powered content suggestions, EveryAction helps you connect with the right supporters at the right time.
Mobile messages
Reach supporters where they are. EveryAction’s mobile messaging tools let you send broadcast texts, automate reminders, and drive higher conversion with 98% open rates and seamless integration into your campaigns.
Donation forms
Boost donor conversion with customizable, mobile-optimized donation forms. EveryAction’s forms include built-in AI to recommend ask amounts and recurring gift upgrades based on giving history, helping you increase revenue with less manual work.
High-performing advocacy forms
Drive impact with modern, high-performing advocacy forms. EveryAction achieves 99.6% message deliverability to legislators by prioritizing website comment forms, helping you mobilize the right supporters to take meaningful action.
Powerful reporting
Get clarity without complexity. EveryAction’s powerful reporting tools make it easy to analyze performance across online and offline gifts using customizable dashboards, drag-and-drop reports, and pre-built workflows.
Success services
Your technology should give you expanded capacity, better efficiency, and less stress. Bonterra Success Services are here to help you maximize the value of your solutions with dedicated assistance for team training and process improvement.
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Why Bonterra EveryAction?
EveryAction and the Bonterra team gave us the structure we needed to stop guessing and start growing.
Award-winning fundraising and engagement software
We’re proud to be recognized for empowering nonprofits to raise more, grow engagement, and increase impact.



FAQs about EveryAction
EveryAction is a constituent relationship management platform (CRM) for nonprofits that allowed charitable organizations to conduct fundraisers, donor outreach, and advocacy campaigns. EveryAction stood out from its competitors by having an accessible price point and ready-made integrations for social media sites like Facebook and LinkedIn.
Today, EveryAction is now part of Bonterra, along with several other tools and platforms that were already part of EveryAction, including Bonterra’s Mobilize solution, GiveGab, Salsa Labs, and DonorTrends.
TRUSTED BY THOUSANDS OF NONPROFITS