Nonprofit leaders are being asked to grow support while participation through traditional giving and volunteering has narrowed significantly. And for the past 50 years, charitable giving has remained stagnant at 2.5% of US GDP, making long-term growth harder to sustain through donation asks alone.
This whitepaper introduces the participation economy as a practical operating model for sustainable impact. It outlines why engagement is fragmenting across channels, what gets in the way of optimizing participation at scale, and how nonprofit teams can design stronger pathways that convert intent into consistent action.
Inside, you’ll learn how to:
- Expand entry points beyond the donation ask so more people can begin participating
- Design next-best actions that keep supporters engaged after they give, volunteer, attend, or share
- Measure participation as a leading indicator of long-term generosity
- Connect supporter data across fundraising, volunteering, advocacy, events, and communications
Ready to grow generosity by scaling participation pathways?
Download the whitepaper to learn how to quantify the impact of supporter engagement.
