A practical, end-to-end guide to planning, running, and proving the impact of your GivingTuesday and year-end giving season.
The weeks between GivingTuesday and year-end are the single biggest concentration of employee generosity you’ll likely see all year. But too many campaigns get planned reactively, run hard for 48 hours, and fade before the impact is ever measured. This playbook gives you a complete, reusable framework. You’ll learn how to architect the campaign, design participation for every employee persona, activate your ERGs, run the season like a live event, and build a board-ready impact report. Work through it once to build your framework, then run it every year.
