Nearly 30% of annual giving happens in December. The year-end fundraising strategies that move the needle, though, extend far beyond a single season. In the Season of Giving Virtual Conference, nonprofit fundraisers shared frameworks for building campaigns that stay agile when moments shift, reading the data that tells you if you’re winning before the year ends, and deepening partnerships that matter year-round. Whether you’re a small team stretched thin or scaling a complex multi-channel operation, this session collection cuts through the noise and gives you strategies you can start using immediately..

Session 1: How to Pivot: Real Strategies, Tactics, and Wins
 Learn how to read engagement metrics and channel performance so you know when to pivot, push harder, or try something new. Discover what a test-and-learn culture looks like in practice and how to turn insights into action—even when results point somewhere unexpected.

Session 2: Beyond the One Day: A Myth-Busting Guide to GivingTuesday
 Stop treating GivingTuesday as an isolated moment. Uncover the myths holding back your strategy, learn how to stand out in a crowded space, and see how to use the day as a springboard for momentum that carries through year-end and beyond.

Session 3: GivingTuesday and Events: Building Year-Round Belonging
 Discover how to position GivingTuesday strategically within your broader event calendar—as a re-engagement moment, a standalone gathering, or a precursor to what comes next. Learn how multiple touchpoints deepen donor belonging and build relationships that last.

Speakers