The season of giving carries cultural permission no other time of year does. But most companies run the same campaign they ran last year. In the Season of Giving Virtual Conference, CSR leaders shared an employee giving and volunteer engagement strategy that meets your workforce where it actually is—across giving, volunteering, and the quieter forms of participation. Learn how to design campaigns that feel authentic rather than bolted on, activate employees in ways that build connection and pride, and measure impact in terms your business understands. These strategies work all year; the season just makes them visible.

Session 1: The People Who Never Said Yes
The season is your best acquisition window. Someone who never signs up in April will raise their hand in December for reasons that have nothing to do with your program. Learn who those people are, why the standard invitation misses them, and what tactics convert a first-time participant into someone who comes back.

Session 2: The Season That Knows Your Employees
AI isn’t about replacing your program—it’s about meeting people where they actually are. Learn how to use technology to surface the right opportunities for the right employees, at the right moment, so the season becomes an engagement moment for your whole workforce rather than a push for the already-committed.

Session 3: What They Carry Into January
The season shows up as something an employee can actually do. Learn how campaign design choices make participation feel like your company being itself rather than running a promotion, and how quickly that dissolves when it doesn’t. Discover what builds belonging, what builds pride, and what sticks after the moment passes

Speakers