How Zuora scaled employee giving with Bonterra Deed

Overview

Zuora helps today’s innovative companies build, run, and grow modern businesses through a dynamic mix of usage-based models, subscription bundles, and everything in between. Trusted by leaders like Caterpillar, General Motors, Zoom, and Box, Zuora is spearheading a market revolution in user-centric service. This has made the Zuora team hyper-attentive to the needs of the people they serve.

As a leading monetization platform, Zuora partnered with Bonterra Deed to engage its workforce in a mission of service by volunteering and donating to causes that matter to them. According to Rachael Claudio, Zuora’s senior director of social impact and environmental, social, and corporate governance (ESG), “Our purpose is to help people subscribe to modern ways of doing business — ways that are better for customers, better for companies, and ultimately better for the planet.”

Eventually, as the company expanded its sustainability and social impact initiatives, Zuora needed a platform that could support both employee engagement and increasingly complex ESG goals.

With Bonterra Deed, Zuora launched global giving campaigns, empowered employees to support diverse causes, and significantly increased participation across workplace giving and volunteering initiatives.

Customer profile

Product: Bonterra Deed
Sector: Corporate
Vertical: Enterprise software

Challenge

For the past two years, Claudio has been working with Zuora’s head of investor relations to build the company’s ESG and sustainability programs from the ground up — all while managing the entire portfolio of philanthropic initiatives, including employee giving and volunteering. As a lean social impact team, she knew Zuora needed a platform that employees could use independently while still providing administrators with the flexibility and reporting capabilities required to support global programs. 

The organization was looking for a solution that could: 

• increase employee participation 

• support ESG and sustainability initiatives 

• simplify giving and volunteering workflows 

• efficiently scale global campaigns 

• reduce administrative friction  

Equally important, Zuora wanted a platform employees would genuinely enjoy using — one capable of making participation feel more accessible, engaging, and community-driven. 

Solutions

Bonterra Deed’s intuitive, mobile-first user experience, global infrastructure, and integrated reporting capabilities helped Zuora scale participation while giving employees greater autonomy in how they support causes important to them.

The platform also enabled Zuora to: 

• Connect giving and volunteering initiatives directly to ESG priorities 

• Streamline campaign management and reporting 

• Empower employees to lead fundraising and impact initiatives independently 

Outcomes

Bonterra Deed helped Zuora create a more scalable, employee-centered approach to workplace giving, volunteering, and ESG engagement, with a recent major success for the company’s social impact strategy coming from Giving Tuesday. 

Key results 

Zuora’s Giving Tuesday campaign demonstrated how employee-led fundraising and workplace giving can scale when participation is easy, intuitive, and connected to causes employees genuinely care about. By combining employee donation credits, matching gifts, and self-service fundraising tools, Zuora created a more accessible and engaging experience for employees across global teams. 

The platform also gave Zuora’s lean social impact team more flexibility to connect workplace giving and volunteering initiatives directly to larger ESG priorities, including sustainability, employee engagement, and community impact. Overall, Bonterra Deed helped Zuora create a more bottom-up approach to social impact, empowering employees to lead campaigns, support causes personally meaningful to them, and participate more actively in the company’s broader culture of service.