Instacart streamlines global volunteering and giving programs through a more intuitive employee engagement experience
Overview
Instacart, a pioneer in grocery delivery services, wanted to make it easier for employees to participate in social impact initiatives — from volunteering and donations to company-wide engagement campaigns. After struggling with a legacy platform that employees found difficult to navigate, Instacart partnered with Bonterra Deed to create a more intuitive, scalable, and employee-centered experience.
Since implementing Bonterra Deed, Instacart has increased employee social impact participation by 40% on average while streamlining program management for its lean social impact team.
Customer profile
Product: Bonterra Deed
Sector: Corporate
Vertical: Food delivery
The challenge
Instacart’s social impact team needed a platform that employees could use independently without requiring constant administrative support. Employees frequently relied on program managers for help with creating volunteer opportunities, launching fundraisers, requesting donation matches, and navigating confusing workflows.
At the same time, Instacart was scaling global initiatives and needed a more flexible platform capable of supporting multiple programs, employee resource groups (ERGs), and international engagement campaigns.
The organization needed a solution that could increase employee participation, simplify administration, scale globally, reduce support requests, and create a more engaging employee experience.
The solution
Instacart implemented Bonterra Deed to unify employee giving, volunteering, engagement, and community building into a single intuitive platform. With Bonterra Deed, employees gained self-service access to fundraisers, donation programs, volunteer opportunities, ERG participation, and real-time engagement tools.
The platform’s user-friendly experience, integrated reporting, and global infrastructure helped Instacart scale programs more efficiently while reducing friction for both employees and administrators.
Outcomes
Bonterra Deed helped Instacart create a more scalable, employee-centered approach to social impact while improving participation across global programs.
This shift has reduced friction across day-to-day program management while creating more space to focus on strategy, community partnerships, and future initiatives. Instead of relying on program managers to create volunteer opportunities, launch fundraisers, or navigate matching gift requests, employees can now take action through a more intuitive, independent experience.
Perhaps most importantly, Bonterra Deed reduced the number and frequency of employee support escalations by implementing self-service functionality and making the Deed partner success team available for those occasional hurdles.
Looking ahead
Instacart continues to expand its employee impact initiatives with new engagement programs, additional ERG support, and enhanced automation designed to make participation even more accessible across its global workforce.
With Bonterra Deed, Instacart is building a more participation-driven approach to social impact, including plans to introduce work anniversary credits. The ultimate objective is to foster a culture of enthusiastic service, ensuring scalability and sustainability while empowering Instacart’s 3,300+ employees to have the freedom and autonomy to choose how they make a difference.
