Meet Que, the AI fundraising coach now built into DonorDrive

Peer-to-peer fundraising programs generate more data than most teams have the capacity to act on. Registration numbers, participant activation rates, campaign pacing, year-over-year comparisons: the information exists inside DonorDrive, but knowing how to capitalize on it before the moment passes requires time and expertise that not every team has.

Bonterra Que changes that. Built directly into DonorDrive, Que is an AI fundraising coach designed specifically for the complexities of peer-to-peer fundraising. Grounded in your organization’s program data and the depth of DonorDrive’s expert knowledge base, Que helps your team identify what needs attention and what action to take next.

Que turns your program data into actionable guidance

Bonterra Que is not a general-purpose AI tool adapted for nonprofits. It is a fundraising intelligence layer inside DonorDrive, connected to your actual event and campaign data, both active and archived, and built to deliver coaching that reflects what is happening in your programs right now.

Que operates at the intersection of two entities most teams must seek out separately: deep peer-to-peer fundraising expertise and real program data. It draws from DonorDrive’s curated knowledge base, built from years of peer-to-peer and individual giving experiences across thousands of programs, and connects that expertise directly to your organization’s event and campaign history, both active and archived. The result is coaching that knows your program, not just the industry. When a campaign falls behind pace, Que does not surface a generic checklist. It tells your team what is happening in your specific program and what to do about it before the window to act closes.

Most peer-to-peer teams are not short on data. They are short on the capacity to interpret it in time to act. Que solves this problem, effortlessly.

Three capabilities that change how peer-to-peer teams operate

Best practice coaching

Your team should not have to leave the platform or spend hours researching every strategic question that comes up.

What actions can have the greatest impact in the final days before an event? What should a strong participant activation sequence look like immediately after registration? How can your team reengage fundraisers who have lost momentum?

Que answers those questions on demand, using DonorDrive’s expert knowledge base and benchmark data across peer-to-peer event types and individual giving programs. It gives your team access to expert fundraising guidance inside DonorDrive, whenever questions arise.

Personalized coaching

Best Practice Coaching tells you what fundraising tactics generally work across the industry and what action to take based on how your campaign is performing.

Because Que connects to your DonorDrive data, both active and archived, it can identify which participants are at risk of not fundraising. It can assess how your event is tracking against goals, compare performance with last year, and pinpoint where the most significant gaps are developing.

That shift from general guidance to program-specific insight is what makes Que an operational advantage. Instead of waiting on reports, escalating questions to leadership, or relying on one person to interpret the data, team members can ask questions in Que and receive useful answers while there’s still time to act.

Administrative controls built for complex organizations

Administrators can also manage credit limits at the instance, group, or individual-user level. This is especially valuable for organizations overseeing national programs, regional teams, or multiple groups of field staff.

The Que Management panel in DonorDrive gives administrators visibility into who is using Que, how credits are being used, and how usage changes over time. Teams can expand access across the organization while maintaining clear oversight.

What Que looks like in practice

Meals on Wheels Durham demonstrates the kind of results organizations are achieving with Que embedded in their fundraising platform. After deploying Bonterra Que, the organization:

Nia Richardson, Director of Communications and Engagement, described the impact on her team: “What I can do in an hour now is more efficient than what I could have done in a day. Que has expanded our team’s capacity without adding headcount.”

Read the full Meals on Wheels Durham case study to learn more about the organization’s results and experience using Que.

Purpose-built for the demands of peer-to-peer fundraising

Peer-to-peer fundraising operates differently from traditional direct-response or major-gift programs.

Your team is not only cultivating donors. You are activating participants, helping them become successful fundraisers, managing events with fixed deadlines, and responding to performance changes within a narrow window of time. Revenue often depends on what registered supporters do (or don’t do) in the weeks leading up to an event.

Que for DonorDrive was built around those realities. It can help teams distinguish between a campaign that is performing as expected and one that is quietly falling behind, then surface the actions that may help close the gap before the final weeks of the campaign.

For development leaders managing complex, multi-event fundraising programs and looking to grow revenue without proportionally growing their teams, Que gives every team member greater access to the data, guidance, and fundraising expertise needed to make informed decisions.

Bonterra Que is now available in DonorDrive

Bonterra Que is live for all DonorDrive customers with no setup required.

To learn more about how Que fits into DonorDrive, or to explore Bonterra’s broader approach to AI for nonprofits, connect with our team to see the platform in action.