Double the Donation is now built into EveryAction Smart Forms

Matching gifts — as a share of corporate philanthropy, the fastest-growing category of charitable giving over the last five years — are one of the largest pools of untapped revenue in fundraising. Every year, companies set aside billions to match employee donations while an estimated $4 to $7 billion of this support goes unclaimed — not for lack of generosity, but rather a persistent knowledge and technology gap.

Seventy-eight percent of donors don’t know whether their employer offers a match, and another 14% know a program exists but aren’t sure they’re eligible or how to submit. So, while roughly 10% of individual donations are match-eligible, just 1.31% get matched at the average nonprofit.

Today, we’re empowering employees and socially responsible corporations with the ability to maximize their gifts for the greatest good possible.

Double the Donation, the industry’s leading matching gift automation platform, is now integrated directly into EveryAction Smart Forms. As highlighted in our integrated CSR report, corporate matching added $520 million on top of $842 million in employee giving in a single year — roughly 81 cents in monetary investment for every dollar donated by employees — or more than half a billion dollars flowing into the sector annually from matching alone. This type of support only materializes when donors take the next step, but most nonprofits never make it this far.

With Double the Donation on Smart Forms, this option is available during the moment of giving, when donor intent is highest. The benefits include:

• Turn it on in a few minutes. Connect your Double the Donation account to enable an employer matching section on any smart contribution form. No developer time, just an API key.
• Meet donors where they are. Donors search for their employer and see their matching gift eligibility right on the donation form.
• Guide the next step. Program details and instructions appear on the confirmation page when engagement peaks.
• Keep your team in the loop. Matching gift registration status is captured on the contribution record, giving your team full visibility.

No separate donor journey and no added ask. The match happens on the same form, with the same donors, powered by the gift they were already making.

The payoff compounds.

“As workplace giving programs continue to grow and evolve, Double the Donation is proud to expand its integration capabilities to [Bonterra EveryAction Smart Forms],” says Adam Weinger, President at Double the Donation. “With our seamless integration, organizations can simplify the matching gift process directly within their existing giving experiences, saving valuable administrative time and driving more funding toward their mission.”

For nonprofits already raising with EveryAction, this integration is a chance to recover revenue you may be leaving on the table otherwise — from the same supporters, on the forms you (and they) already use, with no added lift for your team. Every donation, EveryAction, becomes a matching gift opportunity.