Deed joins the Bonterra family to redefine corporate philanthropy

Deed is the workplace giving and volunteering platform that has earned a reputation for something rare in corporate philanthropy: driving higher employee participation by making generosity feel effortless. With a modern, mobile-first experience trusted by leading enterprises worldwide, Deed helps organizations turn good intentions into measurable action across giving and volunteering. 

In this article, we’ll cover what Deed is, how it became part of Bonterra, and where it fits within the broader Bonterra ecosystem. 

What is Deed? 

Think of Deed as the engagement engine behind workplace giving and volunteering. By connecting employees with millions of vetted nonprofits around the world, Deed’s platform makes it easy to discover opportunities, take action, and build lasting engagement habits. It’s the only CSR platform that combines a modern employee experience with tools that make engagement easy to scale. 

What sets Deed apart is the way it approaches engagement. Rather than treating giving and volunteering as a once-a-year checkbox, Deed creates a dynamic, social experience where employees are prompted, recognized, and motivated to participate on an ongoing basis. Gamification, AI-powered recommendations, and intuitive design work together to remove friction at the moment of action, making it simple for people to give and find volunteer opportunities in seconds from any device. 

Organizations using Deed consistently report significant leaps in participation, with many seeing a 2X increase on average. The results speak for themselves: Ripple achieved 78% total employee participation, Instacart saw a 40% increase across programs, and Kyndryl exceeded its participation goals by 50%. 

Deed also brings a powerful suite of tools for CSR teams. Its ImpactAI capabilities help administrators launch campaigns faster through AI-assisted creation and workflow automation, while self-serve program management and real-time reporting reduce manual effort and give leaders the data they need to demonstrate outcomes with confidence. 

How Deed became part of Bonterra 

On March 5, 2026, Bonterra announced its acquisition of Deed to deliver the most modern, AI-forward employee engagement experience in corporate philanthropy. The acquisition combines Deed’s people-first engagement platform with Bonterra’s deep expertise in enterprise grantmaking, creating a single, connected view of corporate impact across giving, volunteering, and grants. 

“Employees do not want another clunky portal. They want to do good in seconds.  Deed has built the best employee experiences in the market, and they are moving  fast on AI in ways the category has struggled to deliver.” — Scott Brighton, Chief  Executive Officer, Bonterra 

Deed CEO Deevee Kashi shares that ambition. “Deed was built on a simple belief: user experience should never stand between people and doing good,” he said. “As we join the Bonterra ecosystem, we will bring together Deed’s engagement layer with enterprise-grade grantmaking, powered by the most robust impact network — raising the standard for corporate philanthropy worldwide.” 

This strategic partnership allows Bonterra to address one of the most persistent challenges in CSR: the tradeoff between systems that engage employees and systems that manage complexity and reporting. With Deed now in the portfolio, that tradeoff no longer has to exist. 

Where Deed fits in the Bonterra ecosystem

Bonterra has spent more than 25 years powering corporate grantmaking programs at enterprise scale through CyberGrants, including programs for half of the Fortune 100 and nine of the top 10 U.S. financial institutions. CyberGrants delivers the governance, compliance, and deep configurability that complex grantmaking demands. Now, it has an added engagement layer built to drive employee participation on the same scale.  

That’s what Deed brings to the table. Together, Deed and CyberGrants give CSR leaders something the market hasn’t offered: best-in-class employee engagement and enterprise-grade grants management connected in one ecosystem. The combined platform enables: 

• Higher employee participation through a frictionless, mobile-first experience with gamification, social features, and AI-powered recommendations that encourage ongoing engagement. 

• Greater operational efficiency through ImpactAI capabilities including AI-assisted campaign creation, automated workflows, and real-time insights that reduce manual effort for CSR teams. 

• Stronger impact visibility through connected reporting across giving, volunteering, matching, and grants, delivering executive-ready insights without stitching together data from multiple systems. 

• Enterprise-grade scalability through global infrastructure, support for 37+ currencies, and self-serve program management. Deed already powers programs for brands like Walmart, United Airlines, and Ford, and that enterprise foundation only grows stronger within the Bonterra ecosystem. 

Explore Bonterra’s CSR solutions to see how Deed fits your organization’s goals, or request a demo to experience the platform firsthand.